WESTER FRONT ASSOCIATION BRIEF
I was approached by the Western Front Association (WFA) to design their next upcoming membership cards to next be released in December 2019. They felt their old design was too simple and didn't capture the charity enough and just got lost in people wallets and purses due to the simple design. It didn't hold enough character.
The Design Process
I was very lucky to have a good relationship with the client making replies and adaptations to the work very quick and easy. The client was very clear on what he wanted, he felt they had so many of these beautiful images in their archive which really held a strong image of how the charity reflects back on the war and appreciates all the soldiers did for us. So it was very clear to the client that he wanted there to be images on the in membership cards to show the heart of the charity.
The image needed to be the main focus of the card. I played around with the idea of different opacitys to make certain words show through over the images, however after many mockups the client decided that maybe just the simple image with the logo on the corner was enough and we got the type engraved rather than printed flat on the card.
THE FRONT OF THE MEMBERSHIP CARDS.
The front of the card displays the image (one of the multiple images the clients can first hand choose) to represent the charity for what its heart remembers. I made a leaflet to send out to each member to decide which photo they would like on their card to make the membership card more unique and personal to them. Having the type engraved rather than placed on means the images still holds all of its value rather than taking away from parts of the image with tex covering it. It saves the sentential value just like the charity does.
AND THE BACK.
When it came to the back of the card we carried the simplicity over. The signature stripe makes the card more personal to each member as the last one didn't even have a back. It makes the card look more official and also add more security to the card. The colours stuck with the colour scheme in which the client recommended as well as the font remaining the same keeping the cards type still tying in with the logo.
